CARESAKU- Healthcare Matching Website
Client: Best Person.co., ltd
Team: Design Director and Engineers
Role: UX/UI Designer
Duration: May to July 2022, 12 weeks
Tools: Figma, Adobe Suite, Slack, Google doc and Zoom
Deliverables: Responsive Website for PC, Tablet and Phone
Japan is famous for its long life but facing an issue that a shortage in the number of carers and their burden has been rapidly increasing with a low birthrate, an ageing society and fewer foreign workers during the pandemic.
Created a matching website designed to reduce the burden on carers. The website matches care home managers with AI / IT tools to help them reduce the burden in the Japanese ageing society.
I have used secondary research to understand the current problems that the target users/ care home managers are facing as this ageing society and shorthanded care workers are social problems in Japan and the data is already published.
Fewer Workers, Growing Need
Japanese society is ageing at an unprecedented rate. Data collected by the Ministry of Health, Labor, and Welfare indicates that the number of people certified requiring some type of long-term care or support is growing yearly. In fiscal 2017, this figure stood at 6.3 million, fully 18% of the country’s 35.8 million people over the age of 65.
Care workers’ turnover rate is high because long-term care is a tough job, with irregular hours such as night shifts and the stress of dealing with aged patients or those suffering from dementia, even so, salaries are relatively low, and due to chronic understaffing, workers often cannot even take the paid holidays they are entitled to.
I have compared the competitor websites introduced by the stakeholder to design an intuitive website.
These indirect competitors have a smooth path to finding the solutions, however, this creating website is for care homes and care home managers who might not be tech-savvy, therefore, a friendly website with bigger fonts and illustrations would be more affinity to the site.
The user research provided me with the serious problems that users are facing. Here is one of the typical user Satoru of our product.
I developed the design system first to efficiently design responsive UIs for this project. These logos are to convey the branding image, friendly and innovative, that stakeholders want to send.
Responsive websites have been created for PC, Tablets and phones.
What I learned:
Conducting the secondary research, I learned that the elderly care industry was facing a serious shortage of workers in Japan. Deeply understanding the users’ pain points allows design better for the target users.
The way of data transfer to engineers was changed from Photoshop to Figma several times, it should be set up first to reduce unnecessary work.
Usability studies will be carried out if this website is easy to use for the users to keep improving the website.