Project Summary
- Duration: July – Aug 2023
- Tools: Figma, Google doc, Adobe Suite and Miro
- Role: UX Designer
- Team: Product Owner, UI Designer
Problems
People who work out
- Apps don’t really motivate them to work out and go the extra mile to achieve their fitness goals.
- No reliable sources of information on the internet, too many ads etc.
For gym trainers & docs/nutritionists:
- Social media is flooded with all kinds of fitness influencers who advertise anything for money. It’s very hard to make your presence in this kind of market and actually impact people.
Goals
- Redesign and improve UIs for users to navigate and understand easily so that they can focus on their tasks.
- Give gym trainers, nutritionists and doctors a good platform to showcase their knowledge & genuine tips for users.
- Help users get fit and make them go the extra mile to achieve their goals and give them the best possible methods to achieve their goals.
Competitive Analysis
Competitive analysis was implemented among Google Fit, Strava, Nike Training and Apple Fitness to understand weaknesses and strengths and find gaps and opportunities
Findings
Apps have their purposes to promote their own products such as Nike outfits, Apple Music, watches and iPhones and better map info for athletes. A function that gym enthusiasts can easily track using pull-down options without an Apple watch would be useful. Nutrition info was not provided by the competitors so nutrition promotions and advertisements could be appealing to users. some apps haven’t provided detailed info about features, it would be better to have info on the app. Too many subscription options are not ideal futures for some casual users, so introducing the trial and using the ads to receive revenue. Accessibilities should be considered for the target users.
User Research
A user research survey was conducted among 30 participants to understand current users’ problems and frustrations when they use similar apps.
Purposes & Target Users
Users’ Problems and Likes on Apps They Use
Analysis
Insights Generated
Demotivation Factors and What Users Care & Don’t Care
Analysis
Insight Generated
Insight
- Hassle-free sync-up with mobile devices is crucial.
- Easy to use and fill out (ex. scroll down and options to choose)
- Additional functions such as charge reminders, customisation like workout suggestions and own routine check fitness goal options, accurate info and socialising options including competing with other users.
- Too many paid features
Needs
- Easy sync-up function and integration with other devices and apps
- Pre-filled out form, barcode readers and pulldown menus
- Buttery alarm, customisable functions for goals and workout
- Trial options for paid features etc..
Persona
Referring to the user research, I have created personas to use as a guideline in the next phases of the design process.
User Journey Map
Jessica’s Journey Map was created to understand her emotions and find out opportunities from the pain points.
Redesign
Based on the user research insight, I have redesigned initial UIs as follows：
Initial UIs
Redesigned UIs
I referenced Apple’s iOS human interface guidelines and the iOS app pattern library to make sure all elements and features are consistent.
What I have learnt
I have worked as a UX designer on redesigning created UIs by a product owner/ UI designer by understanding users’ problems with user research. I have worked on designing collaboratively and partially for this project. It was important how the layouts and features are consistent with iOS design guidelines and it was a good opportunity for me to further learn how to design for a mobile application using iOS design guidelines. I also had an opportunity to further improve my skills in analysing user research to find out actual users’ pain points.
Next Step
- Implement user testing to see if it is easy to navigate for users.
- Keep iterating if anything to improve user experience for users.