Project Summary
- Duration: July – Aug 2023
- Tools: Figma, Google doc, Adobe Suite and Miro
- Role: UX Designer
- Team: Product Owner, UI Designer
Challenges
Fitness Enthusiasts:
- Existing fitness apps lack effective motivation to push individuals towards achieving their fitness aspirations.
- Internet sources often lack reliability, inundated with excessive advertisements and unreliable information.
For Gym Trainers & Health Professionals:
- The proliferation of fitness influencers on social media, driven primarily by monetary incentives, poses a significant obstacle to establishing a meaningful presence and positively impacting individuals within this saturated market.
Goals
- Enhance user interfaces to facilitate easy navigation and comprehension, enabling users to concentrate on their tasks efficiently.
- Provide a robust platform for gym trainers, nutritionists, and doctors to demonstrate their expertise and offer authentic advice to users.
- Empower users to reach their fitness objectives by motivating them to exceed their limits and offering them optimal methods to accomplish their goals.
Competitive Analysis
Competitive analysis was implemented among Google Fit, Strava, Nike Training and Apple Fitness to understand weaknesses and strengths and find gaps and opportunities
Findings
Applications serve specific purposes to advertise their own products, like Nike apparel, Apple Music, watches, and iPhones, as well as enhanced mapping features tailored for athletes. An advantageous feature for fitness enthusiasts would be the ability to easily monitor gym activities through dropdown menus even without an Apple Watch. Since competitors often lack comprehensive nutrition information, incorporating nutrition promotions and advertisements could greatly appeal to users. Some apps fall short in providing detailed feature information, highlighting the importance of comprehensive app descriptions. Additionally, offering too many subscription options may deter casual users, making trials and ad-based revenue streams more favorable. It’s crucial to prioritize accessibility for the target demographic.
User Research
A user research survey was conducted among 30 participants to understand current users’ problems and frustrations when they use similar apps.
Purposes & Target Users
Users’ Problems and Likes on Apps They Use
Analysis
Insights Generated
Demotivation Factors and What Users Care & Don’t Care
Analysis
Insight Generated
Insight
- Hassle-free sync-up with mobile devices is crucial.
- User-friendly interface and form completion (e.g., scroll-down menus and selectable options) are essential.
- Additional functions such as charge reminders, customisation like workout suggestions and own routine check fitness goal options, accurate info and socialising options including competing with other users.
- Too many paid features
Needs
- Easy sync-up function and integration with other devices and apps
- Pre-filled out form, barcode readers and pulldown menus
- Buttery alarm, customisable functions for goals and workout
- Trial options for paid features etc..
Persona
Referring to the user research, I have created personas to use as a guideline in the next phases of the design process.
User Journey Map
Jessica’s Journey Map was created to understand her emotions and find out opportunities from the pain points.
Redesign
Based on the user research insight, I have redesigned initial UIs as follows：
Initial UIs
Redesigned UIs
I referenced Apple’s iOS human interface guidelines and the iOS app pattern library to make sure all elements and features are consistent.
What I have learnt
I contributed to the redesign of pre-existing UIs initially crafted by a product owner/UI designer. Utilizing insights gleaned from user research, we integrated these findings into a new design aimed at addressing user needs. Ensuring that layouts and features adhered to iOS design guidelines was crucial. This experience provided me with valuable insights into designing for mobile applications following iOS design standards. Furthermore, it offered me an opportunity to enhance my proficiency in analyzing user research findings to identify genuine user pain points.
Next Step
- Implement user testing to see if it is easy to navigate for users.
- Keep iterating if anything to improve user experience for users.
Feedback from the Founder
During our collaboration on a pro bono wellbeing app project, Akiko played a pivotal role in enhancing the user experience based on the findings conducting thorough user research. Her strong passion for UX UI design shown by her participation in the pro bono project, coupled with her commitment to continuous learning and development of her skills, positions her as a frontrunner in the field of UX/UI design!
★★★★★